Evolution Gaming Drops “Gaming” From Its Name, Signs New US Deals

October 12, 2020 3 min read
by Thomas Wolf

Evolution Gaming is undoubtedly the biggest name in the live casino space.

With studios all across the world, licensed games with massive brands like Monopoly or Deal or No Deal, and its own innovations like Lightning Roulette or Dream Catcher, the company has cemented its place at the top of the live casino pile.

Back in June, Evolution confirmed a $2.5 billion buyout offer for slots legend and live casino competitor NetEnt. The deal was so big that it prompted the United Kingdom’s Competition and Market Authority to review the buyout. It claims that the new mega-company “may stifle competition” in the UK live casino marketplace.

evolution gaming new logo

Milestones Ahead

This month marked one milestone in the company’s ever-progressing expansion into the newly-legal US online casino markets and another for the company as a whole.

Evolution Gaming announced on the 1st of October that it would rebrand its corporate name to Evolution.

All marketing communications, press releases, and branded content or productions will now feature the new shortened Evolution name. That includes all its casino platforms and also presumably paid affiliates.

The official registered company name will not change as of yet, however. The Board of Directors will apparently table a “legal entity name change” at the company’s annual meeting in April 2021.

Dropping the “Gaming” from the name is supposed to mark a shift away from just gambling and igaming as the main focus. The company now has extensive investments in live casino technology development, cutting-edge studio design, and mobile app development.

William Hill Deals

The second piece of good news for Evolution shareholders and other interested parties this month is the new deal with William Hill.

Evolution announced on the 9th of October that it would be the first live casino supplier for UK-based William Hill’s online casino operations in legal US states.

The rollout will start with New Jersey, where Evolution recently built a huge studio facility in Atlantic City.

“We are very proud to have been selected by William Hill US,” said Evolution Chief Commercial Officer Johan Nordström.

Our live casino solutions have been instrumental in helping to make William Hill’s live casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.

Johan Nordström

William Hill itself recently merged with Caesars in what has been a year of massive consolidation for gambling companies.

Amidst the economic uncertainty of the COVID-19 pandemic, several of the world’s biggest players have nevertheless either proposed or finalized mergers this year.

The Stars Group and Flutter, NetEnt and Evo, and Caesars and William Hill all joined forces in the past six months.

This week was also good news for Evolution’s hopeful new partner NetEnt.

The Swedish slots maestro has signed an extended deal with sportsbook and online casino operator DraftKings.

The working relationship started with DraftKings’ New Jersey casino site last year.

This expanded deal will see NetEnt’s games made available at DraftKings West Virginia (where they were already available through MGM Online) and Pennsylvania. There may even be more states to come as DraftKings expands across the US.

NetEnt makes some of Europe’s most popular slot games, including massive jackpot titles like Hall of Gods, Mega Fortune, and Divine Fortune, as well as popular Megaways games like Starburst or Gonzo’s Quest.

“DraftKings’ size and market presence make this launch one of the most significant to date,” said NetEnt’s Vice President of American Operations.

For the latest deals between the world’s biggest gambling companies, as well as other online casino stories, keep checking online.casino/news

Author

Thomas Wolf

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