New Horizons: Evolution Signs First Live Casino Deal for the Colombian Market
World-leading live casino supplier Evolution has this week announced its first deal with a Colombian online casino supplier. It also signed a big-name contract with fast-growing US sports betting and online casino operator FanDuel.
The company may have changed its name from Evolution Gaming to simply Evolution just last month, but it hasn’t stopped putting its games out there for new players – and all at the same incredible pace as before.
This new Colombian deal with Gaming1’s brand Zamba.co is a landmark one for the country. Zamba will provide Colombian players with their first legal taste of live casino action across 52 games from Evolution’s extensive catalog.
“We’ve all seen how well the [live casino] vertical has performed across global markets this year, and with Evolution Gaming’s unbeatable content, I’m sure we’re going to prove to be a real hit with our Colombian players. My congratulations to everybody involved,”
Sylvian Boniver, CEO Gaming1
Evolution had previously launched its first-person RNG games for the Colombian market, and they “performed extremely well,” according to Evolution Chief Commercial Officer Johan Nordstrom.
“We are thrilled that we have now been able to launch our Live Casino offering and look forward to releasing our games with more operators over the coming months,” he added.
World Firsts
Mr. Nordstrom’s employer, Evolution, is quickly becoming one of the biggest gambling companies in the world, with operations in markets all over the globe.
The past two years have seen the company buy up rival casino game developers NetEnt and Ezugi and sign multiple deals in the newly legal US markets.
Evolution’s $2.5 billion offer to buy Swedish slots maestro NetEnt was so big that the United Kingdom’s anti-monopoly watchdog, the Competition and Markets Authority (CMA), is currently investigating it.
US Expansion
Across the Atlantic, Evolution is also gaining steam in the US states that feature legal online gambling. The latest operator to hire its services is FanDuel, the fantasy sports betting company turned online casino.
Evolution live casino games will soon be available for FanDuel customers in Pennsylvania, where Evolution runs a live studio, and in New Jersey.
This deal will not seem unexpected if you’re in the know, as FanDuel already had a contract with Evolution’s now subsidiary brand Ezugi.
Both brands will continue to supply games in tandem to FanDuel customers, offering even more choice than ever.
FanDuel is also partly owned by Flutter Entertainment, another massive international gambling firm that has been busy consolidating and buying up its opposition this year.
“Late last year, we signed a landmark deal with Flutter Entertainment brands Paddy Power and Betfair. Now we are delighted to be working with another Flutter brand, FanDuel, in the fast-growing US market,” said Mr. Nordstrom of this latest deal.
Evolution’s recent reports back up its focus on the US market – year-on-year revenue for Q3 2020 was up 40%.
The company pulled in just shy of $150 million over the whole period. This is even better considering the challenging economic climate for many industries around the world because of the current COVID-19 pandemic.
For the latest updates on the fortunes of Evolution and the other biggest movers and shakers in the gambling world, keep checking our pages.
396 articles
