Lively News: LeoVegas Launches New Live Casino Site for English Markets

June 9, 2020 3 min read
by Thomas Wolf

Swedish operator LeoVegas is one of the biggest online casinos in Europe – and it just opened a brand new offshoot casino.

Using the undoubtedly expensive domain of livecasino.com (not to be confused with the many affiliate sites that use variations of that name), LiveCasino will feature hundreds of live casino games from some of the biggest developers in the business.

That will, of course, include market-leaders Evolution Gaming and their staggering array of blackjack tables, roulette wheels, and other fancy games – most of which run for 24 hours every day. Players can also expect to see games from NetEnt, Playtech, BetConstruct, BetGamesTV, and many more.

leovegas new live casino site

Another newsworthy addition to the in-house developed LiveCasino.com is that players can sign up via Facebook or Google accounts. Although some “social casinos” allowed players to do this before, we believe this is the first time a fully licensed real-money online casino has implemented such a link-up.

“We want to create a natural gathering place for everyone who loves playing games such as roulette and blackjack. The brand offers a unique and innovative way to log in and register as a customer. This is industry-first and contributes to it being the best gaming experience in Live Casino,”

Mr. Hagman

LiveCasino.com has a Maltese Gaming Authority license for now, although CEP Gustaf Hagman suggested they may be looking at a United Kingdom Gambling Commission license in the near future.

All Change

Last month, Mr. Hagman was also one of many to sign on an open letter to Ardalan Shekarabi, the Swedish minister in charge of gambling regulation in their Nordic base. The letter states that restrictive new gambling laws are not doing any good for tax-paying and fully-licensed Swedish sites and are instead driving people to grey-area or even illegal sites.

Such worries are not new to LeoVegas over the past few months. Just a few weeks before the number of COVID-19 coronavirus infections rocketed across the globe in February, the Leo Vegas AB Group canceled a planned new office complex in Malta and restructured several key parts of their company. Not long before that, it closed the UK-facing casino Royal Panda.

There have also been a lot of internal changes. Just last week, one of the company co-founders, Robin Ramm-Ericson, announced his retirement from the company and quit his board member position.

Two other executives also quit at the same time as Royal Panda announced Per Norman as its new chairman. These new staff members will be captaining a ship headed into uncharted waters, along with the rest of the gambling sector, as many predict the world’s economy will see a steep crash over the coming months and years.

However, this new brand launch shows that LeoVegas remains confident that it can weather the coronavirus storm and retain profitability even in a tough economic environment.

This new focus on live casino games also seems like a smart one, as that particular part of the market has grown by over 20% every year for the past decade. With physical casinos also currently closed across much of the world, many will now be looking for the closest alternative they can find online – which should have live casino providers looking to clean up.

Author

Thomas Wolf

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