Nets Entertainment: NetEnt Secures Online Casino Partner in Growing West Virginia Market

Author Thomas Wolf
September 25, 2020 2 min read

Just a few months ago, in July 2020, West Virginia became the fourth US state to fully legalize online casino gambling. It joined New Jersey, Pennsylvania, and Delaware as states where residents can legally play slots and table games at licensed online casinos.

Now, WV gamblers can enjoy some of the planet’s most popular slot games from Swedish developer NetEnt. These include fan-favorite multi-million-dollar jackpot games like Divine Fortune, Mega Fortune, and Hall of Gods.

Like all previous states to enter the legal market, online casinos serving Mountain State residents are required to partner with a physical casino somewhere within the state boundaries.

Extensive Collaborations

NetEnt games will, for the moment, be exclusively available through BetMGM. BetMGM is a subsidiary of Roar Digital, a joint venture between European GVC Holdings and land-based MGM Resorts International.

GVC and MGM have extensively collaborated to enter as many new US markets as they can.

“With the largest slate of casino games in the state, we’re confident that our superior offering will quickly become the online gaming destination of choice for players,” said BetMGM CEO Adam Greenblatt in a press release.

Meanwhile, NetEnt also entered the Pennsylvanian market this week. It recently inked a deal with Allentown’s Wind Creek casino to provide its slots to Wind Creek’s online operation.

NetEnt’s vice president of American operations said, “The US market growth has been impressive and shows no signs of slowing down. These are significant deals for our company as we continue to expand across the country.”

“Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt,” his statement finished.

Increased Revenues

NetEnt has a reason for that optimism. It has seen 100-plus percent growth figures in the new markets of New Jersey and Pennsylvania over the past two years.

West Virginia’s comparatively small 1.8 million market might not be a tipping point, but it helps. Online casino gamblers in WV have averaged about $50 million a month in wagers since the market opened in July.

Fantasy sports and betting operator DraftKings, who recently hired Michael Jordan as a board adviser, was the first online casino to open up in the state.

DraftKings partnered with Hollywood Casino in Charlestown and took the lion’s share of the state’s betting income in the first month. In just four weeks, the company processed over $37 million in bets.

Now, other operators like MGM are also moving in. MGM has partnered with The Greenbrier near White Sulphur Springs, which has been a resort and casino since 1778.

With all that interest, you might think WV is a pot of honey to gambling companies. However, compare that $50 million figure to the almost unbelievable $1.8 billion spent by Pennsylvania gamblers in July, and you’ll see this particular market has a long way to go. 

For the latest updates on the new US gambling markets, keep checking

Author Thomas Wolf


Thomas Wolf

396 articles

Thomas Wolf is our editor in chief. With an extensive background in online gambling (both working for casino operators and game studios) as well as an MBA from the Thunderbird School of Global Management, he's a proper authority on online casinos. When not running the day to day operations or reviewing new operators Thomas is a blackjack aficionado with some seriously big wins recorded at land-based casinos in both Las Vegas, Monaco and Macau.

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