Soft2Bet

Soft2Bet Company Profile

Soft2Bet is an established, agile iGaming software development studio delivering white label and turnkey solutions to internet casinos and sportsbooks. Every Soft2Bet brand is created from scratch using the latest technologies, with special attention to the latest industry trends. Soft 2 Bet prides itself on creating applications that work in a browser on all kinds of modern devices, including tablets, smartphones, laptops, and desktop computers. The company sources content from some of the best developers in the world and is capable of providing it as a part of a customizable proprietary casino package or integrating it with a pre-existing third-party casino.

Company History

Soft2Bet was founded in 2016, but the company quickly established itself as a trustworthy B2B business partner and made major waves in the industry. What started as an ambitious, well-managed startup quickly morphed into an international organization with offices in Bulgaria, Malta, Cyprus, Serbia, and Portugal. In 2018, Soft2Bet hired Boris Chaikin as its new CEO. Chaikin is an industry veteran who previously held the roles of Marketing Director and General Manager for OffsideGaming. Under Chaikin’s leadership, Soft2Bet grew further, signing new deals with content providers and expanding its staff to more than 500 people. Chaikin stepped down as CEO in August 2022; founder Uri Poliavich, previously the company’s Chief Business Development Officer, took over as CEO and remains in the role today, with the company having grown to roughly 1,000 employees across more than 25 nationalities.

Soft2Bet Licenses

Soft2Bet-linked entities now hold licenses across more than a dozen regulated jurisdictions, including Malta (MGA), Sweden (Spelinspektionen), Denmark (Spillemyndigheden), Greece (Hellenic Gaming Commission), Italy (ADM), Romania (ONJN), Ontario and Alberta in Canada, Mexico (SEGOB) and Spain, with a New Jersey license application underway as part of a planned US market entry. These licenses are an integral part of the Soft2Bet white label casino solution, so Soft 2 Bet partners can launch their sites without needing to obtain individual licenses themselves. Furthermore, Soft2Bet software has been certified for compliance with the ISO 27001 norm, which guarantees that all the data processed by Soft2Bet and/or Soft2Bet partners is well-protected and safe.

Soft2Bet Games

Soft2Bet casinos enjoy access to a portfolio of 2,500+ games sourced from some of the most successful game suppliers in the industry, including Quickfire, EGT, NetEnt, Thunderkick, iSoftBet, Quickspin, Pragmatic Play, Red Rake Gaming, Yggdrasil, Play’n GO, SoftSwiss, Pariplay, iOvation, and Altenar. Soft 2 Bet is constantly working on adding more providers – for example, in 2020, the company strengthened its offering by signing a partnership deal with Felix Gaming and Oryx Gaming.

Soft2Bet’s portfolio of games covers all the popular casino niches: video slots (Hot Choice, Book of Rebirth, Arising Phoenix, Curse of the Werewolf Megaways), branded slots (Justice League, Batman Begins, Green Lantern, Superman II), jackpot slots (Ruler of the Seas, Bounty of the Beanstalk, Chests of Plenty, Jackpot Bells), roulette (Casino Roulette, Gold Roulette, Chinese Roulette, European Roulette VIP), blackjack (3D Blackjack, Vegas Single Deck Blackjack, Atlantic City Blackjack, Gold Series Classic Blackjack), and casino poker (All Aces Poker, Wild Texas, Pai Gow Poker, Casino Stud Poker).

Live dealer games are supplied by Progress Play, Ezugi, and Evolution Gaming. Available options include all the popular table games, such as blackjack, roulette, and baccarat, as well as Sic Bo, Casino Hold’em, Andar Bahar, Dragon Tiger, Caribbean Stud, Three Card Poker, Monopoly, and Dream Catcher.

Other iGaming Products

The Soft2Bet platform isn’t only about casino games, as the software was designed to also facilitate sports betting. Soft2Bet sportsbook offers all the traditional European competitions, as well as a number of unique options, such as American Football, Alpine Skiing, Water Polo, Rugby, Virtual Sports, and Badminton. Esports are also included, and players can enjoy placing bets on games like Dota 2 and League of Legends. Live betting is also available, although event coverage isn’t as extensive as in the case of pre-match betting. Much like the casino module, the sports betting system is compatible with a wide range of contemporary mobile and desktop devices.

In 2020, Soft 2 Bet forged a partnership with PartnerMatrix to boost sportsbook acquisition.

Top Soft2Bet sports betting sites include Betinia, Zulabet, and FEZBet. All of them operate a sportsbook side by side with a Soft 2 Bet casino service.

Soft2Bet’s Platform Today

Soft2Bet’s platform now aggregates more than 12,500 games from 110+ providers, including 400+ live-dealer tables, alongside a sportsbook covering global and local leagues plus esports. Its player account management suite covers KYC, responsible-gambling tools, payments and rewards, and real-time analytics, supported by 70+ payment methods. A proprietary gamification layer called MEGA adds missions, tournaments and progression mechanics on top of the core platform — recent additions include MEGA Islands (launched March 2026) and MEGA Shoot, a World Cup-themed retention campaign (June 2026). Soft2Bet’s software is ISO 27001-certified.

Casino and Sportsbook Brands on Soft2Bet

Brands built on the Soft2Bet platform include Betinia, ToonieBet, Campobet, Yoyocasino, Quickcasino, Don.ro, Elabet, Winota, Swiper, Zulabet and FEZBet, plus newer 2026 launches Betoro (Denmark) and Zinx (Romania).

Recent News

In July 2024, Soft2Bet launched Soft2Bet Invest, a EUR50 million fund backing iGaming startups. In March 2025, the company announced plans to bring its products to the US market. Through 2026 Soft2Bet has picked up multiple industry award nominations and wins (including SBC Awards Europe and Americas, and EGR B2B Awards) and appointed Ryan Collinge as Executive Vice President in July 2026.

FAQ

What is Soft2Bet?

Soft2Bet is a Malta-headquartered B2B iGaming platform provider, founded in 2016 by Uri Poliavich, offering white-label and turnkey casino and sportsbook technology — including player account management, games aggregation, CRM and payments — to licensed operators.

Who owns/runs Soft2Bet?

Soft2Bet is privately held and led by founder and CEO Uri Poliavich, who took over the role in 2022 after previous CEO Boris Chaikin stepped down.

Which casinos use the Soft2Bet platform?

Brands running on Soft2Bet’s technology include Betinia, ToonieBet, Campobet, Yoyocasino, Quickcasino, Don.ro, Elabet, Winota, Swiper, Zulabet and FEZBet.

Is Soft2Bet licensed and regulated?

Yes. Soft2Bet and its associated operating entities hold licenses across more than a dozen jurisdictions, including Malta, Sweden, Denmark, Greece, Italy, Romania, Ontario/Alberta in Canada, Mexico and Spain.

Does Soft2Bet offer sports betting?

Yes, Soft2Bet’s platform includes a sportsbook with official data feeds for global and local leagues and esports; brands such as Betinia, Zulabet and FEZBet run sportsbook and casino side by side.