Online Casino Platforms

The prevalence of online casinos and casino platforms has increased greatly over the past decade. Many gaming sites now exist to meet the constantly growing number of online gamblers.

Most internet casinos don’t possess the staff and/or technical expertise to run every facet of their operations. Instead, they seek third-party solutions that handle many processes, such as banking, customer support, and website security.

Casino platforms provide many of these solutions to gaming operators. Below, you can find out more about platform suppliers and why they’re so important to both casinos and you.

What is a Casino Platform?

A casino platform handles many key functions that are necessary to run a gaming site. Platform operators often advertise their products as “turnkey solutions” for internet casinos.

The turnkey aspect refers to how operators can use platforms to quickly get up and running. Rather than developing their own games or loyalty programs, for example, casinos can rely on platform providers.

Of course, gaming sites must pay for turnkey solutions. However, they can save serious research-and-development costs by using an experienced operator with existing solutions.

What do Casino Platforms Offer?

Casino platforms provide services from which both you and gaming sites may benefit. In this article, you’ll see the primary services that platforms offer.

Games

Platforms host casino games via an operator’s own software and/or the software of third-party developers. Regarding the former, many platform providers feature their own suite of games.

Of course, platform operators don’t want to limit their clients to games from just one software provider. Therefore, they work with a number of other developers to supply casino games.

For example, a platform company might hold working relationships with Big Time Gaming, IGT, Microgaming, NetEnt, Play’n GO, and Yggdrasil. Their clients may choose games from one or more of these providers to fill out their selections.

VIP Program & Bonuses

You may have noticed that certain casinos feature similar bonuses and loyalty programs. In many cases, this is because the casinos are using casino bonuses and loyalty schemes from the same platforms.

Platform operators often come up with welcome bonuses, promotions, and VIP programs for clients. They also decide on the terms and conditions behind the offers.

Licensing

Various online gambling licensing jurisdictions exist around the world. These licensings bodies grant casinos the ability to legally operate within their jurisdictions.

A casino must undergo a vetting process before they obtain a license. They may also need to hire attorneys to navigate the application process.

A turnkey solution can help casinos successfully apply for licensing and adhere to a gambling jurisdiction’s standards. In many situations, they can rely on the platform developer to obtain licensing and save on lawyer expenses.

Customer Retention

The cost of acquiring real-money gamblers is often high for casinos. Therefore, gaming sites must do everything they can to retain existing customers.

Platform companies help casinos with customer retention. They analyze games’ popularity, promotions, gamblers’ habits, marketing strategies, and more.

They convey this information to casino clients. The clients can analyze data to determine the best ways to improve upon customers’ experiences and to keep players coming back again and again.

Website Security

When you register and/or deposit at an online casino, you’re exchanging sensitive information with the gaming site. You want these details to be protected so hackers don’t intercept them.

Casinos with secure websites ensure that your data remains encrypted and safe. Secure Sockets Layer (SSL) technology is the gold standard in encrypting information that you exchange with casinos.

Platform businesses ensure that SSL is already in place for their casino clients. Subsequently, clients can operate comfortably, knowing that their customers’ data is protected.

Customer Support

Customer service is one of the most-important aspects of a casino platform. Gaming sites need to ensure that their players can rely on knowledgeable and helpful support.

Casino platforms typically provide customer service for gaming sites. Of course, the quality of support varies based on the platform.

The top turnkey solutions offer multilingual support that’s available through multiple contact methods. They also operate 24/7 to ensure that gamblers can always reach a customer service representative.

Banking Methods

Platform providers handle the banking process for their casino clients. This saves internet casinos from the time-consuming process of developing working relationships with payment providers.

Platform operators must choose deposit and withdrawal options that suit their clients. For example, they won’t feature Neteller and Skrill in jurisdictions that these e-wallets don’t serve.

Examples of Casino Platforms

Dozens of casino platforms exist across the gaming world. Just a few of these platform operators include:

• Aspire Global
• GiG Platform
• EveryMatrix
• 1Click Games
• Playtech
• ProgressPlay
• Pragmatic Solutions
• SkillOnNet
• SoftSwiss

In some cases, internet casinos list their platform at the bottom of their website. However, not all casinos do so.

Are Casino Platforms Trustworthy?

Casino platforms provide many services for gaming sites. It’s important to deal with a trusted operator whenever gambling for real money.

Fortunately, most platforms are trustworthy. Providers rely on winning casino clients over with fair games, quality customer support, and fair bonus policies.

Any platform that squanders this trust will struggle to attract and retain gaming sites. After all, online casinos don’t want to take any chances with shady operators.

Turnkey solutions must also prove themselves to gaming licensing bodies. Like the casinos they serve, platform companies need to appease any gambling jurisdiction where they operate.

Certain jurisdictions are more prestigious than others. For example, the UK Gambling Commission (UKGC) is arguably the world’s most-respected and trusted online gaming body.

Any platform that gains licensing with the UKGC is likely trustworthy. Examples of other prominent internet gaming jurisdictions include: 

• Amministrazione Autonoma dei Monopoli di Stato (AAMS)
• Belgian Gambling Commission (BGC)
• Danish Gambling Authority (DGA)
• Malta Gaming Authority (MGA)
• New Jersey Division of Gaming Enforcement (NJDGE)
• Pennsylvania Gaming Control Board (PGCB)

Generally, you can trust casino platforms and the gaming sites they supply. Nevertheless, you should still consider researching the platform behind an online casino whenever possible.

The best casino platforms feature strong customer service, premier licensing, plentiful banking options, and reputable history.