GiG Platform

GiG Company Profile

Gaming Innovation Group (GIG) is a supplier of cutting-edge digital solutions for online and land-based casinos and sportsbooks. Its specialty is transforming old-school businesses into modern iGaming powerhouses, and its iGaming platform was designed with this single goal in mind. The focus is on matching the needs of a regulated market while maintaining the ability to quickly integrate new third-party content and payment methods. The platform is 100% safe from a data security standpoint and allows casino operators to maximize player engagement by combining the power of automated CRM tools with exciting targeted bonuses and promotions.

Company History

The history of Gaming Innovation Group dates back to 2008 when Donkr International was founded in Malta. Donkr was a property of Innovation Labs, a trading company that owned the Donkr poker forum. In 2012, Donkr International was bought by Frode Fagerli and Robin Reed, who renamed it to Gaming Innovation Group. In 2012, Gut Gaming became a subsidiary of GiG, which led to the launch of Guts.com, an iGaming website offering sports betting and casino games. The company expanded into the B2B side of the iGaming industry by a number of acquisitions, which started in 2015 with the purchase of 10% of iGaming Cloud and a share exchange agreement with Nio Inc. Following these transactions, Nio adopted the name of GiG and appointed Robin Reed as the new CEO. In 2018, GiG inked a prestigious deal with Hard Rock Casino to provide both online and offline sports betting and casino solutions in Atlantic City. In 2020, GiG sold its B2C operations to Betsson and became an exclusively B2B company.

Gaming Innovation Group’s original listed group split into two separately listed companies in 2024. The affiliate and media business was renamed Gentoo Media Inc., keeping the original Oslo Børs and Nasdaq Stockholm listings (tickers GIG and GIGSEK) — Gentoo Media has since delisted from Oslo, from 25 July 2025, and now trades solely on Nasdaq Stockholm. The B2B casino and sportsbook platform business covered on this page was distributed to shareholders as a separate company and now operates as GiG Software P.L.C., headquartered in St Julian’s, Malta, listed on Nasdaq First North Growth Market.

GiG Casino Licenses

Gaming Innovation Group’s B2B services, including GiG Core (iGaming platform), are licensed and regulated by the Malta Gaming Authority (MGA/CRP/330/2016) and the United Kingdom Gambling Commission (44073). The company is also licensed to offer B2B iGaming services in New Jersey, Iowa, Romania, Latvia, and Sweden. As mentioned above, GiG focuses predominantly on helping established land-based gambling businesses go digital, but it can also assist startups in obtaining individual licenses or launching a new casino brand under a GiG sub-license.

GiG Casino Sites

GiG software powers several high-profile international online casinos operating under Maltese jurisdiction. These casinos include Highroller, Dreamz, Kaboo, Wishmaker, and Cashmio. In addition, Gaming Innovation Group supplies software to many regional casinos, such as the aforementioned Hard Rock Casino New Jersey, Speedy Casino (Sweden), and 11.lv (Latvia). New GiG casinos don’t launch all that often, but when they do, they tend to make waves across the entire industry.

GiG Casino Games

GiG aggregates content from 80+ top game suppliers, such as NetEnt, Pragmatic Play, Play’n GO, NoLimit City, Red Tiger, Quickspin, Big Time Gaming, Yggdrasil, iSoftBet, ELK, Thunderkick, JFTW, Relax Gaming, Push Gaming, Gamomat, Blueprint Gaming, Microgaming, Kalamba, Evolution Gaming, and Scientific Games. In total, players get well over 2,000 highly-polished games, which they can enjoy during standard play or tournaments with impressive weekly prizes.

Most of these games are slots that cover dozens of themes, from books and dreams (Cat Wilde and the Doom of Dead, Sylvan Spirits) to girl power and gems (Anna Van Helsing Monster Huntress, Twin Spin Megaways). This obviously includes jackpot slots, which are grouped by size. The biggest prizes are available in Mega Moolah slots, WOWPot slots, Mega Fortune, Arabian Nights, Divine Fortune, Wheel of Wishes, and Hall of Gods. GiG also offers RNG-based table games (European Blackjack, Craps, Caribbean Stud, French Roulette) and video poker (Aces and Eights, Double Joker, All American, Jackpot Poker).

Still, when it comes to table games, there’s nothing better than playing with a live dealer. Most GiG casinos run 50+ tables at a time, all streamed in crisp HD quality. Some of the most popular live casino options include Live Lightning Roulette, Immersive Roulette, Double Ball Live Roulette, Live Lightning Dice, Live Blackjack, 2 Hand Casino Hold’em, and Deal or No Deal.

Other iGaming Products

As briefly touched on above, GiG also supplies high-end omnichannel sports betting software solutions, which can be used both online and in retail shops. GiG’s in-house sports betting platform is flexible and can be adapted to the local market, allow operators to create their own odds and events in real-time, and support a wide range of promotions and banking methods. Some of the best sportsbooks that run on GiG software include Hard Rock Atlantic City, Hard Rock Iowa, and BetGenius betting sites.

What GiG’s Platform Includes Today

GiG markets its current technology stack as the “X-Suite.” It includes CoreX, a modular cloud-based iGaming platform covering casino, sportsbook and sweepstakes operations; SportX, a sportsbook engine (built on GiG’s 2022 acquisition of Sportnco) covering 50+ sports with omnichannel risk management; SweepX, sweepstakes and social-casino technology aimed at the North American and Latin American markets; and ServiceX, managed operations covering CRM, payments, customer support, fraud prevention and compliance. GiG also offers AI-driven tools — LogicX, DataX and GiG Assistant — for automation, personalization and business intelligence, alongside SEO, media and performance-marketing services. GiG is active in more than 30 regulated markets, including Malta, Spain, Sweden, the UK, Brazil, Canada and the Philippines, plus several regulated US states.

Operators Running on GiG’s Platform

Confirmed GiG platform clients include Betsson Group (whose platform agreement with GiG was extended in November 2024 to support brands such as Zecure across markets including Serbia, Germany and Peru), L7/LuckyDays, Supernation, NetBet, Grand Casino Madrid, Casino Barcelona, Bplay, The Pools and ITV Win.

Recent Developments

GiG Software is led by CEO Richard Carter. The company’s 2025 revenue rose 18% to around €37.6m, with adjusted EBITDA of €4.3m — a turnaround from a €3m loss in 2024. However, in 2026 GiG downgraded its full-year guidance (adjusted EBITDA now guided at €10m-€13m, down from €15m; revenue guided at €44m-€48m, down from €56m-€60m) citing FX headwinds, particularly in Latin America, after a planned Brazilian operator partner postponed its launch due to regulatory and tax uncertainty. The company has since made redundancies among tech staff, mostly in Eastern Europe, targeting roughly €4.5m in annualised savings.

FAQ

What is GiG (Gaming Innovation Group)?

GiG is a B2B iGaming technology supplier, legally GiG Software P.L.C., headquartered in St Julian’s, Malta. It provides a casino and sportsbook platform (player account management, games aggregation, CRM, payments and compliance tools) to licensed gambling operators, rather than running its own casino brands directly.

Is GiG the same company as Gentoo Media?

No. Gaming Innovation Group split into two separately listed companies in 2024. Gentoo Media Inc. kept the affiliate/media business (and the original Nasdaq Stockholm listing), while the B2B casino and sportsbook platform business became GiG Software P.L.C., listed on Nasdaq First North Growth Market.

Which casinos use the GiG platform?

Confirmed operators running on GiG’s technology include Betsson Group brands, L7/LuckyDays, Supernation, NetBet, Grand Casino Madrid, Casino Barcelona, Bplay, The Pools and ITV Win.

Is GiG licensed and regulated?

Yes. GiG’s B2B platform is licensed or active in more than 30 regulated markets, including Malta (MGA), the UK (UKGC), Sweden, Spain, Brazil, several regulated US states and Canada.

Does GiG offer sports betting technology?

Yes, via SportX, GiG’s sportsbook engine built on its 2022 acquisition of Sportnco, offering odds and risk management across 50+ sports for both online and retail sportsbooks.