As a B2B supplier of iGaming solutions, Betable is focused on solving three challenges facing potential casino operators: building a legal platform, engaging and retaining players, and setting up a proper money management system. The company allows its partners to quickly address those issues by implementing three solutions – Betable Engine, which provides them with UK-compliant software and content; Betable Reach, which allows them to understand player behaviour across the entire ecosystem of their casinos; and Betable Wallet, which covers payment processing, loyalty programs, and account management.
Betable was founded in 2008 by Christopher Griffin. The initial business model was all about running a social gambling site with user-created bets. However, in 2012, Griffin decided to completely rebuild the company and turned it into a B2B iGaming software supplier. The first generation of API was released in 2012, and later that year, the company teamed up with Slingo, Digital Chocolate, and Murka Games to extend its content base. The first real-money game running on Betable software went online later that year when Mandala Games enabled real-money play in Slots By La Riviera.
The current CEO of Betable is Warren Jacobs, who is probably best known as the founder of Active Win. Other key people are Shawn Sidoruk (CTO) and Danny O’Neil (Head of Risk and Payments).
As briefly touched on above, the Engine has been certified by the UK Gambling Commission and is licensed to offer real-money games in another company’s name. Thus, all customers have the option to launch any type of casino sites without going through the lengthy licensing process and taking on the burden of compliance themselves. Unfortunately, Betable doesn’t hold any other gambling permits, so its products are best suited for operators who want to focus specifically on UK players or for businesses that were planning to apply for an individual license anyway.
Betable software powers eight internet casinos: Silver Fox Slots, Prospect Hall, Cosmic Spins, Play Magical, Temple Slots, Slots Rush, Dice City, and Riches of the Nile. All these casinos are UK-centric and operate under Betable’s UKGC license (no. 23328). It should be noted that these aren’t skins of a single site – they all differ in terms of content, bonuses, layout, and live casino availability. However, they all offer both desktop and mobile games.
Betable-powered casinos allow their customers to enjoy dozens of slots, table games (blackjack, roulette, poker, baccarat), and video poker variants. Most of these games were designed by NetEnt (Dazzle Me, Dead or Alive) and Play’n GO (Black Mamba, Big Win Cat), but Play Magical, Prospect Hall, and Silver Fox also offer content provided by Blueprint Gaming (Buffalo Rising, Legacy of Ra) and Pragmatic Play (Wild Booster, Juicy Fruits). In addition, Prospect Hall offers several Eyecon titles (Beat the Bobbies, Champions of Valhalla). Unfortunately, Betable’s portfolio doesn’t include any specialty games, such as scratchers or keno. When it comes to chasing the biggest wins, customers enjoy access to NetEnt jackpot slots, namely Divine Fortune and Imperial Riches.