WhiteHat Gaming

WhiteHat Gaming Company Profile

WhiteHat Gaming provides modular turnkey services to casino operators on a B2B basis. Its services include supplying third-party games, payment processing, customer service, player retention, website design, licensing and compliance, hosting, and marketing assistance. The company also offers a full-scale white label solution for businesses that are interested in getting the whole package. The average time to market for startups that employ White Hat Gaming services is 30 days.

Company History

White Hat Gaming was launched in 2012 and is based in Malta, with additional offices located in London, Cape Town, and the United States (New Jersey and Nevada). The company was founded by Max Wright, who now leads the Business Development department in London. Wright has been building up his experience in the iGaming industry since the noughties when he co-founded several online poker and casino operations. In 2006, he became a casino operator with Microgaming, and in 2011, he sold his business to set up White Hat Gaming. The second person that helped shape WhiteHat Gaming into what it is today is Philip Gelvan, who now serves as the company’s CEO. Mary Ryan currently holds the position of Chief Product Officer.

WhiteHat Gaming employs around 200 people and is looking to expand its technical team to support future projects under the guidance of White Hat’s Chief Technical Officer, Steve Sowerby.

WhiteHat Gaming Licenses

White Hat Gaming is licensed and regulated by the UK Gambling Commission for customers in Great Britain (52894), the Swedish Gambling Authority for customers in Sweden (18Li7478), and the Malta Gaming Authority for all other regions (MGA/B2C/370/2017). The operators of white-label WhiteHat Gaming casinos don’t need to apply for a license individually, which allows them to target specific jurisdictions at a lower cost. WhiteHat Gaming also employs a dedicated Legal, Compliance, and Regulator Team, which can assist operators in obtaining individual licenses if they deem it necessary for their business model.

White Hat Gaming Casino Sites

White Hat Gaming currentlypowers 29 casinos. The list includes several popular, high-rated sites, such as Miami Dice, 21Prive, 666 Casino, PlayGrand, and Fruity Casa. The platform also proved to be popular in the late 2010s. Some of the latest additions to the WhiteHat Gaming family are Captain Spins, an interesting space-themed site with a packed promotional calendar, and Simppeli, a Finnish casino that prides itself in its simplicity and player security. Other new WHG-powered brands include Playzee and Klasino.

In late 2020, the WhiteHat Gaming platform was selected by Penn National Gaming (renamed PENN Entertainment in 2023), enabling the company to bring its collection of casino games to 41 legal gaming facilities across 19 US states. Since then, WhiteHat Gaming has expanded its US footprint considerably, and as of 2026 holds licenses across more than 25 individual US states and jurisdictions in addition to its Malta and UK licenses.

WhiteHat Gaming Games

WhiteHat Gaming casinos give their customers access to over 1,000 games designed by more than 100 game suppliers, including high-profile companies such as Bally, Aristocrat, NetEnt, Nyx, Evolution Gaming, IGT, Leander, BTH, and WMS. Smaller studios that hold a partnership deal with White Hat Gaming include WildStreak Gaming, Imagina, D-Tech, ELK Studios, Colossus, and Realistic. The aggregated WhiteHat Gaming portfolio covers all the popular online casino genres—slots, table games, variety games (keno, bingo, scratchers, etc.), and live dealer games – predominantly Blackjack, Baccarat, Roulette, and Hold’em.

Like most B2B white label iGaming companies, WhiteHat Gaming continually expands its content base. Between 2018 and 2020, the company struck new deals with Red Tiger (Rainbow Jackpots, Esqueleto Mariachi), Push Gaming (Stick’em, Chaos Crew), and Green Tube (Lord of the Ocean, Book of Ra).

Other iGaming Products

WhiteHat Gaming isn’t all about setting up turnkey casinos. The company is also active in the sports betting segment with a similar product operating on a shared platform. In fact, it’s easy for its customers to create a multi-product brand thanks to the shared, centralized backend infrastructure. The sportsbook portion of the platform isn’t updated as frequently as its casino counterpart, but in 2018, White Hat Gaming formed a commercial partnership with Kambi Group to enhance this module. In 2023, White Hat Gaming and Kambi both signed exclusive, multi-year B2B sports betting agreements with Bally’s Corporation to power the relaunch of its Bally Bet sportsbook.

The latest versions of White Hat Gaming products and solutions are often showcased during major iGaming industry events, such as the Global Gaming Expo or ICE London.

White Hat Gaming FAQ

Here are answers to some of the questions players and operators ask most often about White Hat Gaming.

Is White Hat Gaming a casino itself, or a platform provider?

White Hat Gaming is a B2B platform and turnkey services provider, not a casino brand in its own right. It supplies the technology, games, licensing support, and other infrastructure that other companies use to launch and run their own online casino and sportsbook brands.

Is White Hat Gaming licensed and regulated?

Yes. White Hat Gaming holds licenses from the UK Gambling Commission, the Swedish Gambling Authority, and the Malta Gaming Authority, and as of 2026 also holds licenses across more than 25 individual US states and jurisdictions following its expansion into the regulated US market.

Who founded White Hat Gaming and who runs it today?

White Hat Gaming was founded by Max Wright in 2012. The company is currently led by CEO Phil Gelvan, with Steve Sowerby as Chief Technology Officer and Mary Ryan as Chief Product Officer.

Does White Hat Gaming only power online casinos?

No. Alongside its casino platform, White Hat Gaming also offers a sports betting product built on shared, centralized backend infrastructure, including partnerships with sportsbook technology provider Kambi Group.