WhiteHat Gaming Company Profile
WhiteHat Gaming provides modular turnkey services to casino operators on a B2B basis. Its services include supplying third-party games, payment processing, customer service, player retention, website design, licensing and compliance, hosting, and marketing assistance. The company also offers a full-scale white label solution for businesses that are interested in getting the whole package. The average time to market for startups that employ White Hat Gaming services is 30 days.
White Hat Gaming was launched in 2012 and is based in Malta, with additional offices located in London, Gibraltar, Cape Town, and Chicago. The company was founded by Max Wright, who now leads the Business Development department in London. Wright has been building up his experience in the iGaming industry since the noughties when he co-founded several online poker and casino operations. In 2006, he became a casino operator with Microgaming, and in 2011, he sold his business to set up White Hat Gaming. The second person that helped shape WhiteHat Gaming into what it is today is Philip Gelvan, who held the position of CEO up until 2016 to help build the company up and is now the Chief Product Officer.
WhiteHat Gaming employs around 300 people and is looking to expand its technical team to support future projects under the guidance of White Hat’s Chief Technical Officer, Steve Sowerby.
WhiteHat Gaming Licenses
White Hat Gaming is licensed and regulated by the UK Gambling Commission for customers in Great Britain (52894), the Swedish Gambling Authority for customers in Sweden (18Li7478), and the Malta Gaming Authority for all other regions (MGA/B2C/370/2017). The operators of white-label WhiteHat Gaming casinos don’t need to apply for a license individually, which allows them to target specific jurisdictions at a lower cost. WhiteHat Gaming also employs a dedicated Legal, Compliance, and Regulator Team, which can assist operators in obtaining individual licenses if they deem it necessary for their business model.
White Hat Gaming Casino Sites
White Hat Gaming currently powers 29 casinos. The list includes several popular, high-rated sites, such as Miami Dice, 21Prive, 666 Casino, PlayGrand, and Fruity Casa. The platform also proved to be popular in the late 2010s. Some of the latest additions to the WhiteHat Gaming family are Captain Spins, an interesting space-themed site with a packed promotional calendar, and Simppeli, a Finnish casino that prides itself in its simplicity and player security. Other new WHG-powered brands include Playzee and Klasino.
In late 2020, the WhiteHat Gaming platform was selected by Penn National Gaming, enabling the company to bring its collection of casino games to 41 legal gaming facilities across 19 US states.
WhiteHat Gaming Games
WhiteHat Gaming casinos give their customers access to over 1,000 games designed by more than 100 game suppliers, including high-profile companies such as Bally, Aristocrat, NetEnt, Nyx, Evolution Gaming, IGT, Leander, BTH, and WMS. Smaller studios that hold a partnership deal with White Hat Gaming include WildStreak Gaming, Imagina, D-Tech, ELK Studios, Colossus, and Realistic. The aggregated WhiteHat Gaming portfolio covers all the popular online casino genres—slots, table games, variety games (keno, bingo, scratchers, etc.), and live dealer games – predominantly Blackjack, Baccarat, Roulette, and Hold’em.
Like most B2B white label iGaming companies, WhiteHat Gaming continually expands its content base. Between 2018 and 2020, the company struck new deals with Red Tiger (Rainbow Jackpots, Esqueleto Mariachi), Push Gaming (Stick’em, Chaos Crew), and Green Tube (Lord of the Ocean, Book of Ra).
Other iGaming Products
WhiteHat Gaming isn’t all about setting up turnkey casinos. The company is also active in the sports betting segment with a similar product operating on a shared platform. In fact, it’s easy for its customers to create a multi-product brand thanks to the shared, centralized backend infrastructure. The sportsbook portion of the platform isn’t updated as frequently as its casino counterpart, but in 2018, White Hat Gaming formed a commercial partnership with Kambi Group to enhance this module.
The latest versions of White Hat Gaming products and solutions are often showcased during major iGaming industry events, such as the Global Gaming Expo or ICE London.